Jouri by Lattafa is a vibrant floral fruity fragrance designed for the modern woman. Launched in 2026, this captivating scent opens with bright top notes of orange, cherry, and pitahaya, creating an instantly refreshing and fruity introduction. The heart reveals a lush floral bouquet of water lily, raspberry, peony, and frangipani, adding depth and elegance to the composition. These middle notes create a soft, romantic character that evolves beautifully on the skin. The fragrance settles into a warm, sensual base of vanilla, tonka, and patchouli, providing a creamy and grounding finish that lingers throughout the day. The interplay between fruity brightness and floral sophistication makes Jouri an ideal choice for those seeking a balanced, wearable fragrance with both playfulness and refinement. Perfect for daily wear or special occasions, Jouri captures the essence of contemporary femininity with its harmonious blend of fruit, florals, and warmth.